
Hey there!
Are you looking for PR support, but don’t know where to start? Are you working on an extensive PR project that requires a bit of additional last-minute womanpower? Are you in need of a broad PR plan and someone overlooking your brand? In that case, you’ve come to the right place.

CONSULTANCY
&
STRATEGY
CONSULTANCY & STRATEGY
Whether it’s a consult to gain a basic understanding of the PR world at a first strategy meeting or working together on a long-term PR concept with ongoing strategical and operative consultancy.
Services
CONTENT
&
STORYTELLING
CONTENT & STORYTELLING
Creating captivating press releases that are not only newsworthy, but modern and creative. Based on an individually devised topic schedule, I integrate brand and product into clever storytelling.
MEDIA RELATIONS
&
NETWORKING
RELATIONS & NETWORKING
Media relations based on an extensive network within the lifestyle sector. Various forms of one-to-ones with editors such as regular emails, phone calls, lunch and coffee dates as well as organizing desk-side visits and press events.
EXPERTISE
&
KNOW-HOW
EXPERTISE & KNOW-HOW
Well-experienced with brands focusing on fields such as lifestyle, beauty, well-being, interior, fashion, food, e-commerce and as well as in securing corporate/CEO placements.
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Partner


What's my story?
Nine years ago, I first set foot in the PR world as an intern and quickly discovered not only my love, but also my knack for this industry. In the past six years, I’ve worked for a great variety of small and large-scale brands alike – from diverse fields such as lifestyle, beauty, well-being, interior, fashion and food.
Driven by my inherent interest in and love for leading and training people, I've been managing a team of 15 and was also responsible for our agency’s business development during my last couple of months there.
After experiencing everything that agency life has to offer for six years, I eventually felt ready to realize my individual vision and to follow my own path by becoming self-employed.
In everything I do, I strive to be as straightforward as humanly possible and I can offer the one attribute that is truly important within this crazy public relations world: common sense!

To make a long story short, I can offer a plethora of PR experience – anything from standard tools to elaborate and creative campaign ideas – and am beyond excited to hear from inspiring lifestyle brands that need support in these areas!
Please feel free to email or call me if you have any questions – whether it’s a request for a specific project or just for a quick chat to get to know each other. I’m looking forward to hearing from you!
©2025 by Michelle Fitzon l Hamburg l Imprint