We shape narratives, refine identities, and place brands exactly where they belong. We craft strategic messaging and media placements that make an impact without the noise.
Not louder.
Not everywhere.
But exactly where it matters.
PR, BRAND, MEDIA – NONE OF IT IS NEW. BUT THE WAY WE DO THINGS IS WHAT SETS US APART
PR, brand, media – none of it is new. But the way we do things is what sets US APART
PR, BRAND, MEDIA – NONE OF IT IS NEW. BUT THE WAY WE DO THINGS IS WHAT SETS US APART
AT MF PUBLIC RELATIONS & CREATIVE DIRECTION, we approach every brief creatively, not by default, but by instinct. Whenever we look at a brand, product, or moment, we see what it could become. Not louder. Not flashier. But different. Sharper. Unexpected in all the right ways. Ideas that carry because they make sense. Actions that last because they’re designed for the long run.
WE BELIEVE IN STRAIGHTFORWARD, WELL-EXECUTED COMMUNICATION. No noise. No over-promising. Just strategies that make sense – and an impact. In everything we do, we strive to be as straightforward as humanly possible and we can offer the one attribute that is truly important within this crazy (media) world: common sense!
I’ve spent the past decade navigating the ever-evolving media landscape, understanding what makes a brand genuinely relevant and how to place it exactly where it belongs. With a background in agency leadership and business development, I’ve worked across industries like lifestyle, luxury, beauty, fashion, interior and food, always with an eye for precision and impact.
Founder Michelle Fitzon
Founder Michelle Fitzon
I’ve spent the past decade navigating the ever-evolving media landscape, understanding what makes a brand genuinely relevant and how to place it exactly where it belongs. With a background in agency leadership and business development, I’ve worked across industries like lifestyle, luxury, beauty, fashion, interior and food, always with an eye for precision and impact.
Strategic PR, media intelligence, aesthetic storytelling and creative clarity.
Media placements aren’t about volume. They’re about precision. Content isn’t about filling pages. It’s about shaping perception. Events aren’t about spectacle. They’re about meaningful connections.
We work as a studio with a curated network of specialists whose craft complements our vision and elevates every outcome. From defining a brand’s essence, refining its messaging house, and securing earned media to curating high-impact brand moments, and crafting thoughtful editorial content, we focus on building lasting visibility.
STRATEGIC
PR
AESTHETIC
STORYTELLING
EDITORIAL FIRST
APPROACH
CREATIVE
PRECISION
HOW WE WORK WITH BRANDS
// Brand Strategy & Identity
// PR Vision & Earned Media
// Media Budget Consulting & Ad Placements
// Brand Building Moments & Expierence
// Content & Storytelling
// Visual Curation & Production Direction
Brand Strategy & Identity
Defining a brand’s essence, vision & positioning
Crafting a key message house for cohesive communication
Identifying the right channels, audiences & narratives
Developing a distinct CI for visual & editorial consistency
Developing editorial stories that captivate & inform
Building long-term media relationships with impact
Securing press features in the right outlets through unique media relations
Thoughtfully curated media events & industry touchpoints
One-on-one meetings with key journalists & editors
Exclusive brand experiences that create lasting media impact
Maximising impact through smart media investments
Advertorial booking & partnership coordination
Strategic media placements with selected publishers
Crafted copy for press, advertorials & branded media
Thoughtful storytelling that fits the editorial landscape
Modern press materials designed to make an impression
Editorial productions & PR shoots with a purpose
Art direction & concept development for media visibility
Campaign visuals tailored to PR & brand narrative
REFERENCES
Michelle Fitzon
c/o Ally Dialogteam GmbH
Deichstraße 48-50
20459 Hamburg
© 2025 Michelle Fitzon.
Media & Ad Placements
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Content & Storytelling
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Visual Curation & Production Direction
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Brand Strategy
& Identity
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PR Vision & Earned Media
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Brand Building Moments
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